photo de profil d'un membre

Emmanuel OBADIA

Strategy / Marketing 2.0 / Global Software

Résumé

▪ Seasoned International Executive: Entrepreneur, Software, Merger & Acquisitions, Global Execution, Product Management, Marketing, Communication, Partners (Channel, System Integrators, ISVs), Services, R&D. ▪ 25+ years as an inspiring leader: Focus & Execution Creative, passionate, get things done, can-do attitude, thought leadership & team motivation, high energy, change agent, complex matrix international organizations savvy, TQM (Kaizen) and Six Sygma practice. ▪ Visionary Leader: Track record of new technologies introduction, Target identification, Business Cases for Merger & Acquisitions. ▪ Recognized Spokesperson and Evangelist: Press & analysts, executives, large audiences keynote speaker. ▪ Strategy & Marketing Specialist: ERP, CRM, HR, BI, CPM, Mid-Market, Middleware, OS, Java, Web, Developers, Knowledge Management, Collaboration, Telecom.

Expériences professionnelles

Vice president of marketing, emea applications

ORACLE

Senior vice president, enterprise products, sage erp x3

SAGE , Paris - CDI

Depuis le 01 avril 2007

Joined Sage to create the Enterprise Products Management & Marketing division covering ERP and Financial solutions for mid-market and enterprises world-wide. Leading strategy, International expansion, market analysis, functional and technical definition of products as well as the related integrated marketing and communication, member of the Global Product Marketing Committee.


• Lead a new global branding and software category, redefined all products pricing, positioning & go-to-market
• Helped develop the international organization to support sales & marketing in 50+ countries
• Identification & Business Cases for Merger & Acquisitions, ensuring vision & strategic roadmap integration as well as project lead
• Pioneered first public global launch involving Sage plc. Chief Executive and major coopetitors (Microsoft, Oracle)
• Innovated with an entry mid-market ERP edition and associated methodology
• Major UI breakthrough: Sage Visual Processes TM and Sage Enterprise WebtopTM
• Achieved introducing for the first time ever a Sage ERP product in Gartner Magic Quadrant

Director, world-wide software field product marketing

SUN MICROSYSTEMS

De Février 2004 à Février 2007

Heading Software Product Marketing for World-Wide Marketing encompassing Solaris, Java, Java Enterprise System, Java Desktop System, Java Studio, Star Office, N1 and Sun Ray.
- Develop a 360° Straight Through Marketing model, giving way to an integrated marketing approach, web powered, customer centric, tracked by numbers and ROI focused
- Through international community building, go-to-market strategies, strong enablement and aggressive marketing programs, participates in making Software a driving force at Sun.
- Solaris 10 : 88 cities covered during launch, 5M+ licences in 18 months together with an open source related community Open Solaris
- Java Enterprise System : Combines all of Sun middleware in one integrated software stack with an innovative subscription based business model. Reached more than 1M subscriptions in 18 Months
- Java & Developers : 2M registered members to Sun Developer Network, largest 1 year growth in the industry, 14M downloads of SDK and tools.

Director, marketing, channel and alliances sales

Sun Microsystems France

De Janvier 2003 à Mars 2004

Shaped and lead a comprehensive organization - 70 people - regrouping all marketing subsidiary resources in an integrated marketing & communication team, and heading Channel and Alliances Sales at the same time.
- Demonstrated a combined marketing and sales leadership, especially while driving the new Mid-Market penetration initiative including Linux, entry level servers and related go-to-market strategies
- Reinvigorated a three way market coverage : ISV, SI and VAR business development promoting vertical 3rd party blended solutions
- Official spokesperson, active member of the management committee, Sun France GM strategy advisor

Director of marketing & director of alliances sales

PeopleSoft

De Novembre 2001 à Décembre 2002

Director of Marketing & Director of Alliances Sales for France, member of the management committee and official spokesperson.
Awarded “2002 Best communicating company” by the IT press club
- Marketing & Communication: new brand identity, awareness, relationship marketing, web marketing, and business oriented marketing - through aggressive key programs, 5 fold advertising presence with only 20% marketing budget increase all in an integrated marketing plan:
- Launched PeopleDirect: weekly e-newsletter targeting 20k prospects, customers and partners and PeopleDirect specific web site,
- Launched PeopleEvents: weekly in-house targeted events for each product line, generating qualified leads at minimal costs,
- Alliances Sales: drove a sales oriented partner relationship, establishing joint business plans and monthly sales funnel review with strategic partners; 80% licence revenue with partners (ISVs, SIs, and platform vendors)

Director, marketing & e-business development

IBM

De Janvier 2000 à Novembre 2001

Head of marketing and communication for Lotus Software within IBM Software Group for France, Belgium and Luxemburg. Leading e-business development for Lotus/IBM i.e. merchandizing Lotus/IBM products via the Internet.

Director, emea technology group

Lotus/IBM

De Janvier 1997 à Décembre 1999

Created and lead the EMEA Technology Group: 190 product specialists and pre-sales technical engineers.
Transfer skills and enable field and channel, Evangelize product strategy, monitor competition, Lead strategic and product marketing, and Act directly in large corporate accounts in critical and strategic deals.

Product sales manager for france,

Lotus/IBM

De Janvier 1996 à Décembre 1996

Head of the product sales organisation for France, leading pre-sales and product marketing activities for all of Lotus Software.

Communications business unit and enterprise marketing manager

IBM / LOTUS

De Juin 1994 à Décembre 1995

Managed Communication Software (Lotus Notes, cc:Mail, ...)Marketing & Communication, as well as Enterprise Marketing for all products for France.

Marketing /r&d managing director

KORTEX INTERNATIONAL

De Janvier 1990 à Mai 1994

Founder and ceo

KSI

De Mars 1986 à Décembre 1989

Software service company focused on telecommunication software
products

Senior vice marketing

Salesforce.com , Paris

Formation complémentaire

Institut national des Télécommunications - Telecommunication Software

0000 à Aujourd'hui



Associations

CMIT - IT Marketing Directors association Les Cent

Parcours officiels

Télécom SudParis – Ingénieur Télécom SudParis – 1985

Centres d'intérêt

  • Marketing 2.0
  • New technology introduction
  • Web 2.0