photo de profil d'un membre

Mathieu CASTEL

Mathieu Castel - Marketing & Business Development Expert in Asia

Situation professionnelle

Épanoui(e) professionnellement

Souhait professionnel

Non renseigné
Non renseigné


A well balanced MBA in international business who majored in services marketing and started his career abroad. Independent, energetic and very creative team player with 4+ years of experience in business development in Asia. Very good understanding of the telecommunications market. Fluent in English, French and German with notions of Spanish, Thai and Malay.

Expériences professionnelles

Managing director


Strategic operations analyst


Depuis le 01 juillet 2009

- Preparing monthly push plans and key orders/sales forecasts.
- Tracking critical projects implementation and ensuring customer quality.
- Reducing 3rd party spending through a new in-sourcing and contractors cleaning program.
- Consolidating orders/sales databases with current business effort.

Business manager & offer controler


De Juin 2007 à Juin 2009

- Prepared monthly push plans and key orders forecasts.
- Controlled financial risks and provisions for service offers.
- Developed a financial benchmark to increase profitability in project delivery.
- Consolidated orders/sales databases with current business effort.
- Qualified new tenders and allocated technical resources.

Business developer for mobile services


De Juillet 2005 à Juin 2006

- Set up portfolio, business process and reporting tools for the new organization.
- Participated in the strategic positioning and business plan for new mobile services.
- Consolidated business intelligence and developed a competition benchmark.
- Prepared market analysis, key account plans and market attack plans by country.
- Designed the sales support material (flyers, success stories, white papers, etc.).

It products demonstrator (part time)

Various sales and promotion agencies

De Septembre 2004 à Mars 2005

- Conducted live demos to promote the latest IT products (computers, mobile phones, cameras, printers, gadgets) in fairs and at specialized stores for brands like HP, France Telecom, Canon, Samsung...
- Drove instant sales for the demonstrated products.

Telecoms department manager


De Juin 2004 à Août 2004

- Supported the daily operations of the telecoms department including sales, stock management, inventory, customer satisfaction, staff planning, floor design etc.
- Organized the first “Auchan Phone Fair” in Paris to increase sales and brand awareness. Managed the whole event from price negotiations with wholesalers to offers packaging, leaflet design together with an advertising agency and floor mapping. This event proved successful and is now held every year.

Marketing consultant

INT , Evry

De Mars 2004 à Mars 2004

- Led a consulting team to assess the market for geo-located travel/entertainment services on mobile phones in France.
- Supervised both qualitative and quantitative researches.
- Showed that there was a high customer demand for such kind of services especially for geo-located recommendations (best restaurants/bars/hotels/banks/theaters/nightclubs nearby).
- Came up with pricing and technology recommendations to support the business plan of a start-up from the school's business incubator.


EvryOne Radio Station

De Février 2004 à Février 2004

- Covered the CeBIT 2004 in Germany, the world's largest telecommunication fair
- Conveyed interviews about the state of the market and the upcoming technologies and innovations with the world's telecommunication leaders (Sony-Ericsson, Samsung, Nokia, Alcatel, Siemens, IBM...).

Record companies relationship manager

EvryOne Radio Station

De Octobre 2003 à Mai 2004

- Built up the first partnership program between the radio and the major record companies (Sony Music Entertainment, EMI Group, Warner Music Group, Universal Music Group).
- Developed sponsored shows and promotional events with independent music record labels.



De Août 2003 à Septembre 2003

- Managed the daily over-the-counter transactions
- Promoted new investment opportunities to key patrons at the Besancon branch, France.

Dj / producer

DJ French Chris

Depuis le 01 janvier 2001

Techno - Tech House - Minimal
- Opened the Hed Kandi World Series in Kuala Lumpur,
- Opened for David Guetta and Bob Sinclar in Paris,
- Produced soundtracks for KLPAC Dynamic Elements, Just Dance Magazine, Actors Studio FusED series, Lot10 Dancebox and Dancing in Place Festival in Kuala Lumpur.

Operational improvement project manager (asia-pacific)


Formations complémentaires


Asian Institute of Technology - International Business, Services Marketing major

0000 à Aujourd'hui

MSc of Management

Institut national des Télécommunications - Marketing of New Technologies major

0000 à Aujourd'hui

International Management Certificate

Fachhochschule Pforzheim - Hochschule für Gestaltung, Technik und Wirtschaft - International Marketing major

0000 à Aujourd'hui



EvryOne Radio Station

Forum des Telecoms

Parcours officiels

Institut Mines-Télécom Business School – Manager IMT-BS – 2007


Français - Langue maternelle

Anglais - Courant

Allemand - Courant

Espagnol - Notions

Thaï - Notions

Malais - Notions

Lao - Notions

Indonésien - Notions


service marketing, international marketing, guerrilla marketing, branding
services, wireline, wireless, applications

Centres d'intérêt

  • - Culture: Stand-up comedies
  • indie movies
  • science fiction novels
  • political talks and art gatherings. - Traveling: Backpacking around the world to discover new countries and new cultures. - Music: Producing experimental music and DJing for night-clubs
  • events and radio shows. - Sports: Basketball
  • martial arts and triathlon!