photo de profil d'un membre

SABINE GOURVEST

Media Manager

Situation professionnelle

A l'écoute du marché

Souhait professionnel

Poste
Media Manager
Experience
De 5 à 10 ans
Rémuneration
Non renseigné
Type de contrat
CDI
Fonctions
- Marketing et Ventes
- Communication et RP
Secteurs
- Autre Secteur

Résumé

Expert in media/communications online (traffic and branding) and offline: 6.5 years experience in international and local environments
Full understanding of the advertising cycle: 4 years on the advertiser side, 2 years in agency and 0.5 year in a publisher

Main skills: management, large-scale budgets management, negotiation ability, mastery of offline and online levers, full proficiency in English, proactive

What I want to do:
- Maximize advertising investments to curb the approved budget
- Implement innovative activations as part of a test & learn reasoning
- Boost campaigns performances to meet sales targets

Expériences professionnelles

Media & communications manager

FRANCE TELEVISIONS , Paris

De Novembre 2017 à Aujourd'hui

Scope: within France tv distribution subsidiary, 3 sectors : video releases (DVD/BR, VOD, YouTube), licensing and international distribution – PJmasks, Peppa Pig, Call My Agent!, I, Tonya, Jackie...

• Media expertise:
- Handling the marketing/communications investments to support sales
- Managing key partners – Twitter, Facebook, Amazon, Webedia, FTV advertising agency, C21, etc.
- 360° media buying strategy – digital, TV, OOH, print and radio
- Digital mindset:
>Launching and analyzing campaigns – SEA, programmatic, social media, video, mobile, e-influence
>Evangelisation: presenting strategies/reportings to C-levels and other teams, negotiating improved dedicated budgets

• Communications:
- Press relations: sending of press releases, press kits, line ups, organization of itws with talents
- Partnerships and events : Peppa Pig // CGR theaters, Peppa Pig // Paris Aquarium, PJmasks // Little Villette & Comic Con, Call my agent // MIPTV…
- Community management: implementing a new content strategy, testing Facebook Lives...

• Management of 2 persons

Media buying specialist

FRANCE TELEVISIONS , Paris

De Mai 2016 à Octobre 2017

Scope: as current position

• Media expertise:
- Managing marketing budgets : unique referent within France tv distribution to arbitrate and invest budget on advertising
- Making 360° media buying recommendations to support sales: digital, TV, OOH, print and radio
- Negotiating buying conditions directly with publishers:
>Local ones for the BtoC: FTV internal advertising agency, newspapers, Webedia, etc.
>Local and international ones for the BtoB: Variety, Le Film Français, C21, TBi, Reed Midem, etc.
- Developing and implementing annual deals with key media brands to minimize the costs

• Media benchmarking:
- Analyzing and sharing audience debriefings, various industry trends and best practices studies such as the annual Gfk study on Entertainment.

International account manager

PUBLICIS MEDIA , Levallois-perret

De Janvier 2016 à Avril 2016

Scope: luxury / watchmaking clients, 3 brands – Richemont (Jaeger-LeCoultre, Roger Dubuis) and l’Oréal (Armani) groups

• Media expertise:
- Making strategic recommendations and budget allocations
- 360° media buying strategy – digital, OOH, print, TV and cinema
- Managing key partners – Twitter, Facebook, Linkedin, Google/YouTube, FT, The Economist, etc.
- Digital mindset : launching and analyzing campaigns – programmatic, social media, video, display

• Management of 2 persons

International account executive

PUBLICIS MEDIA , Levallois-perret

De Janvier 2015 à Décembre 2015

Scope: luxury / watchmaking clients, 6 brands – Richemont group (Montblanc, Vacheron Constantin, Jaeger-LeCoultre, IWC, Roger Dubuis, Baume & Mercier)

• Media expertise:
- Supporting the making of strategic offline/online recommendations: for specific occasions [Ex: SIHH] and annual plans
- Digital mindset:
>Negotiating and managing campaigns – brand content operations [Ex: The Shape of Harmony for Vacheron Constantin on nytimes.com], programmatic, social media, video and display
>Tracking and reporting – analyzing KPIs, best practices, optimizations

• Management of one person

International coordinator

PUBLICIS MEDIA , Levallois-perret

De Avril 2014 à Décembre 2014

Scope: luxury / watchmaking clients, 6 brands – Richemont group (Montblanc, Vacheron Constantin, Jaeger-LeCoultre, IWC, Roger Dubuis, Baume & Mercier)

• Media expertise:
- International coordination with more than 30 local agencies based on all the continents: following up and ensuring that central guidelines are correctly implemented locally, handling local operation and strategic requests
- Digital mindset:
>Negotiating and managing campaigns – social media, video and display
>Tracking and reporting – analyzing KPIs, best practices, optimizations

• Management of one person

Press relations assistant

Twentieth Century Fox , Paris

De Avril 2013 à Octobre 2013

Scope: within the French subsidiary, cinema releases – Wolverine, Percy Jackson, The Heat...

• Press relations:
- Organized media events: press screenings, interviews, promotional operations
- Managed PR tools: wrote press releases, validated press kits, implemented competitions, updated the professional website foxpresse.com
• Prepared press reviews: collected local critics, monitored media

Advertising assistant

New York Times Company , Paris la défense cedex

De Janvier 2012 à Juillet 2012

Scope: luxury clients – Polo Ralph Lauren, Chanel, Cartier...

• Developed 360° media plans (digital, newsprint, magazines), incl. management of budgets
• Key contact of media buying agencies / clients: recommended, traded and sold advertising spaces
• Organized PR events
• Business development: wrote sales pitches and prepared flyers to support the sales force

Communications specialist

CANAL+ GROUP , Boulogne-billancourt

De Juin 2011 à Décembre 2011

Scope: within CANAL+ International subsidiary, 2 products – CANAL+ channels and CANALSAT multi-channel package

• Managed the creation of online and offline media contents: internet display banners, mini-films, in-store videos, leaflets, booklets, press advertisements, TV/radio commercials, OOH (billboards)
• Main interface between other TV channels, the creative agencies, the affiliates and in-house departments

Communications assistant

Essity , Bois-colombes

De Juin 2010 à Septembre 2010

Scope: within headquarters, 3 brands – Lotus, Okay, Demak'Up

• Internal communications: managed the newsletter (writing, publishing), reworked the welcome booklet, animated the intranet

Formations complémentaires

Master Grande Ecole

Institut Mines-Télécom Business School - International Business, Management, Marketing

2009 à 2013

Master 2 Marketing et Stratégie

Université Paris-Dauphine - Marketing, Strategy

2012 à 2013

Associations

Telecom annual gala ball

Treasurer

"EvryOne" student radio

http://www.evryone.com

Communications Director

"EvryOne" student radio

http://www.evryone.com

Talkshow host (dedicated to sport and cinema)

Parcours officiels

Institut Mines-Télécom Business School – Manager IMT-BS – 2013

Langues

Français - Langue maternelle

Anglais - Courant

Compétences

Gestion de projet
Gestion de budget
Anglais renforcé
Business acumen
Plateformes digitales
Vision stratégique